Hello! I'm Lily Rose—a houseboat-dwelling, horror film-loving Austinite living in Seattle.
I specialize in crafting thoughtful brand identities and customer-centered experiences. My work spans creative direction, illustration, branding, and UX design, and as an introvert who leads with empathy, I’m passionate about championing accessibility and inclusivity in the work I do.
Currently, I lead brand identity for Rufus, Amazon's conversational AI shopping assistant. In my role, I have the rewarding challenge of shaping the visual language and user experiences that empower customers to make confident shopping decisions. Previously at Amazon, I developed key art and integrated marketing campaigns for Amazon Original Series like "The Boys" and "The Expanse," and shaped and marketed Alexa’s brand identity in the shopping space, helping customers connect with the AI’s unique utility.