COMPANY
Amazon Prime Video
ROLE
Art Director
YEAR
2020
Season 5 of The Expanse brings chaos and destruction with the introduction of a new antagonist, and we wanted the key art and character pieces to communicate those distinctive elements that set this season apart from previous ones. We leaned into fiery warm tones and incorporated a flurry of asteroids and debris to emphasize the danger our heroes face in season 5.
We developed additional versions of box art for creative optimization testing on Prime Video to identify the highest performing creative patterns and which characters/storylines resonated most with customers to help inform future creative development.
