COMPANY

Amazon

ROLE

Creative Director

YEAR

2022

A world of possibilities, delivered in an instant.

For this campaign, in collaboration with agency Scholar, I co-directed a series of four live-action videos introducing Alexa’s integration into the Amazon app. Through playful choreography, dynamic camera movements, and clever scripting, we showcased Alexa’s power to simplify everyday tasks with the touch of a finger.

Each video features a unique main character, bringing Alexa’s versatility to life and making the stories relatable to Amazon customers. By blending whimsy with utility, the campaign highlighted how Alexa can seamlessly fit into—and enhance—any lifestyle.